Weekly Newsletter

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Athleta Enters Bodywear to Expand Wallet Share

Athleta Enters Bodywear to Expand Wallet Share

Plus: Gorjana launches sports club athlete ambassador program

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Styled Athletics | NFL Names Abercrombie Official Fashion Partner

Styled Athletics | NFL Names Abercrombie Official Fashion Partner

Plus: Amazon’s $30 athleisure pressures mid-tier pricing

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
Spanx Enters Activewear With Spanxsmooth OnForm

Spanx Enters Activewear With Spanxsmooth OnForm

Plus: Nike x Patta collab expands

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
Styled Athletics | A Ma Maniére x Jordan 6 Anchors Holiday Drop Plans.

Styled Athletics | A Ma Maniére x Jordan 6 Anchors Holiday Drop Plans.

Plus: Fabletics leans into lifestyle via Becky G capsule

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
Styled Athletics | Lululemon's New “Running Gives” campaign

Styled Athletics | Lululemon's New “Running Gives” campaign

Plus: Columbia rewrites its brand permission for the next decade

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Styled Athletics | American Eagle's Sydney Sweeney Ads Spark Controversy and Boost Shares

Styled Athletics | American Eagle's Sydney Sweeney Ads Spark Controversy and Boost Shares

PLUS, Issa Rae fronts Beyond Yoga’s new ‘Seek Beyond’ wellness campaign

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Styled Athletics | What AI Can Teach Us About Sportswear Challenger Brand Strategies

Styled Athletics | What AI Can Teach Us About Sportswear Challenger Brand Strategies

PLUS, Drake's Nocta Collaborates with Venezia FC for 2025-26 Soccer Jerseys

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Styled Athletics | PUMA Golf and Reigning Champ Unveil Field to Fairway Collection

Styled Athletics | PUMA Golf and Reigning Champ Unveil Field to Fairway Collection

PLUS, Adidas x ASOS Launches Cowprint Samba Collection

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Styled Athletics | BAPE Unveils Fall/Winter 2025 Collection

Styled Athletics | BAPE Unveils Fall/Winter 2025 Collection

PLUS, Gen Z Revives Y2K Fashion Trends with a Modern Twist

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Styled Athletics | Nike wants to be luxury again — will it work?

Styled Athletics | Nike wants to be luxury again — will it work?

Plus, Champs Sports rolls out immersive Run Club experiences in-store

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Styled Athletics | The sportswear collab that’s built for performance and fandom

Styled Athletics | The sportswear collab that’s built for performance and fandom

Plus, Balenciaga x PUMA Speedcat drop shows how heritage meets flexibility

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Styled Athletics | Nike x Justine Skye, Lululemon’s Eco Move & the ROI Playbook

Styled Athletics | Nike x Justine Skye, Lululemon’s Eco Move & the ROI Playbook

Plus, Lululemon’s decade-long bet on recycled nylon could be a blueprint for your brand.

Sophie Bruxner-Randall
Sophie Bruxner-Randall